Doug - Re-read my reply, please. I addressed your opinion that Trading Dock ads should be printed in the magazine with hard facts. The printing of the ads was economically not viable, as indicated by Al Benton. The prior inclusion of the ads in the Bell simply had no foundation in economic reality - that's why it was stopped. On top of that, the ads were never culled and continued to be re-printed, meaning the costs of continuing to include an ever-expanding number of ads kept increasing, making this worse with every issue by compounding the cost of this policy. We have no idea why such a haphazard approach to managing the Trading Dock was in place, but as soon as we could do so we stopped it.
The Bell is to a very large extent supported by advertising and sponsors. I know this because I oversaw ad sales until 3 days ago, and I also know what it costs to produce the Bell. Any club member can familiarize themselves with this detailed financial information, as it is made available to all club members for their perusal on this site, as Al indicates. If you are in fact interested in the financial conduct and condition of the club, I invite you to review the information that is posted.
Aside from that, The Brass Bell is a key membership benefit, and it is no more or less worthy of being supported by club revenues than any other aspect of club operations. In an ideal world every aspect of operations would be self supporting and that is not the case, so revenues are utilized in a manner which supports the entire suite of benefits. I will say that if you trouble yourself to read the financials, you will see transparency, efficiency, a reasonable operating balance and we also have a pro-forma that shows a small operating surplus. This is in contrast to 4 years ago when the club had un-mailed magazines piled up which had been produced on a haphazard schedule at best, $930 in the bank, massive debts to printers who hadn't been paid, lawsuits pending against it from still others and tax filing problems - among other serious complications. It was insolvent and at very serious risk. Decisions had to be made by the incoming BOD and they were, and the current foundation of the CCABC is very solid because of this.
Now, back to your argument that Trading Dock should be in the Bell - I believe that it is plainly incorrect to consider classified ads as "content" - especially those that were formerly included. It is more efficient and cost effective in every single way for all parties involved for Trading Dock ads to be submitted, promoted, edited and maintained in real time on our website, as opposed to dealing with a print publication that has an inherent and substantial time lag. In contrast to the past, Trading Dock ads are paid for and the CCABC does receive the revenues - just as it does for advertising in the Brass Bell. Trading Dock revenues are not and were never dependent on the ads being printed in the Brass Bell. The era of printed classified ads is over - just ask your local news paper publisher.
I have spoken my piece here as I am no longer involved in decision making for the CCABC as I am off the BOD, though as a member I support the BOD and the decisions they make. I am sure Al will be happy to take up any further issues you may have.
CCABC BOD 2012-15